1
Graduate School of Business, Aoyama Gakuin University
2
School of Business Aoyama Gakuin University, Tokyo, Japan
3
Department of Data Science, Faculty of Advanced Engineering, Nippon Institute of Technology
چکیده
This study develops and empirically validates a new framework for evaluating the autonomous activities of cross-border e-commerce (CBEC) firms within the business ecosystem. Using a hybrid approach that combines text mining and sales analysis, six dimensions were identified: strategic orientation, customer relationship maintenance, risk management, regulatory conditions, opportunity conditions, and circular economy. Based on data from 52 Chinese CBEC firms, regression analysis revealed that the circular economy dimension has a strong positive effect on profitability, while strategic orientation shows a marginally positive influence and opportunity conditions a marginally negative one. These findings indicate that while environmental initiatives and flexible strategies enhance sustainable performance, excessive dependence on external opportunities may hinder profitability, thereby highlighting how complementors in the CBEC ecosystem create value and achieve sustainable growth through circular and strategic management practices.
YING,Peng , Nakamura,Yoshiki و Oomiya,Nozomi . (1405). A Study on the Business Ecosystem of Cross-Border E-Commerce Incorporating the Perspective of the Circular Economy. (e250289). مدیریت تجارت الکترونیک, (), e250289
MLA
YING,Peng , , Nakamura,Yoshiki , و Oomiya,Nozomi . "A Study on the Business Ecosystem of Cross-Border E-Commerce Incorporating the Perspective of the Circular Economy" .e250289 , مدیریت تجارت الکترونیک, , , 1405, e250289.
HARVARD
YING Peng, Nakamura Yoshiki, Oomiya Nozomi. (1405). 'A Study on the Business Ecosystem of Cross-Border E-Commerce Incorporating the Perspective of the Circular Economy', مدیریت تجارت الکترونیک, (), e250289.
CHICAGO
Peng YING, Yoshiki Nakamura و Nozomi Oomiya, "A Study on the Business Ecosystem of Cross-Border E-Commerce Incorporating the Perspective of the Circular Economy," مدیریت تجارت الکترونیک, (1405): e250289,
VANCOUVER
YING Peng, Nakamura Yoshiki, Oomiya Nozomi. A Study on the Business Ecosystem of Cross-Border E-Commerce Incorporating the Perspective of the Circular Economy. مدیریت تجارت الکترونیک. 1405;():e250289.
